Bianchi. A name synonymous with cycling and great bicycles for 120 years.

A factory whose history, since far back in 1885, intertwines with the evolution of the ancient “velocipede”: since then a steady and unrelenting development and a long string of triumphs in the most prestigious competitions (thousands of successes, including six world titles) which made Bianchi a brand famous worldwide, putting together quality and the drive to perfection.

Features which marked the life and activity of Edoardo Bianchi and his first shop in Via Nirone, Milan more than a century ago: a creative and versatile mind and the entrepreneurial skills fuelled the development of the little shop brimming with inventions, innovations, new products and of course huge popular success.

A success which shaped the history of Bianchi, set in its genes and forged its approach to road racing with genuine passion and sacrifice.